The impossible brief

Give us an
“impossible” brief

Guli Media AIGC Commercial Video Creative & Production Solutions

01/ 19

Client voices

These requests may sound familiar.

“The product does not exist yet, but the launch film has to be ready first.”NOT REAL YET

“The technology works inside the equipment. How do we make customers understand it?”HARD TO EXPLAIN

“We want to film a future city, but the budget will not cover the set.”TOO EXPENSIVE

“One film has to work in landscape, portrait, Chinese and international editions.”TOO MANY

“Can corporate films stop looking exactly the same?”TOO GENERIC

“With the same budget and timeline, can the creative be bolder?”CONSTRAINED

The limits of traditional production

02/ 19

A different approach

Maybe the brief is not impossible.The production method just needs to change.

Traditional production limits

· Not enough time
· Limited budget
· The setting does not exist
· The technology cannot be filmed
· One-dimensional style

Creativity without boundaries

· Future cities
· Microscopic worlds
· Historical settings
· Animated worlds
· Inside industrial equipment

When live action, 3D, post-production and AIGC enter one workflow, ideas once constrained by time, space and budget can be made real in new ways.

03/ 19

Showreel

Welcome to a set without boundaries.

GULI / SHOWREEL / 2025 Play · Watch fullscreen

04/ 19

Controlled production

We do not sell “one-click generation.”
We deliver finished films shaped by creative direction and production control.

◎Business objective

＋

◇Creative strategy

＋

▱Visual assets

＋

✦AIGC production

＋

⌁Professional post

＝

▶Production-ready commercial video

Creative thinking

We turn an open-ended business need into a memorable visual idea.

Visual consistency

Style frames and asset standards keep characters, products and environments consistent.

Production expertise

We integrate live action, 3D, AIGC and post-production so ideas move into production.

Built to revise

Adjustable production stages make room for feedback, new versions and channel changes.

Ready to deliver

Every final film is built to publish, advertise and reuse in real commercial settings.

05/ 19

Best-fit scenarios

Not every video needs AIGC.
But some briefs are especially well suited to it.

01

Impossible to film

02

Not yet real

03

Hard to explain

04

Needs to stand out

05

Multiple versions

06

Always-on production

06/ 19

Automotive & Industry

If the product is not off the line yet, can the film reach the future first?

A new vehicle or industrial system may still be at the concept, design or prototype stage—with no finished product or filming conditions—while the business already needs video for product teasers, partner recruitment, trade shows or launch events.

Wireframe blueprint of a concept vehicle at the design stage — Design

Complete concept product generated with AIGC — Generate

Concept product shown in a future-city application — Future

Design →Build →Deploy →Future

07/ 19

Concept film 01

The Future, Delivered Early

GULI / CONCEPT FILM 01 / 2025Play · Watch fullscreen

08/ 19

Home & Consumer

When products offer similar features, how can consumers feel the difference first?

A sofa, mattress, small appliance, beverage or food product rarely creates an emotional memory through white-background shots and specifications alone. The goal is not merely to show the product clearly, but to let people see the life and feeling it can create.

Home interior surrounded by spring morning light and cherry blossoms

Airy summer interior with a sea breeze and white curtains

Warm home interior with a fireplace on a rainy evening

Clean home interior in a minimal futuristic style

Spring in Nature

Morning light crosses the windowsill as petals settle on the sofa.

Fresh Summer

A sea breeze moves through white curtains, and time slows down.

Warm at Home

A fire, hot tea and a book while rain falls beyond the window.

Minimal Future

A space reduced to light, calm and room to breathe.

09/ 19

Concept film 02

Make the Feeling Visible

GULI / CONCEPT FILM 02 / 2025Play · Watch fullscreen

10/ 19

Travel & Culture

What if the most valuable view has already disappeared into history?

A city, destination, old town or cultural project may hold rich history and legend, yet most existing footage stops at aerial views, empty landmarks and narration. It rarely lets visitors truly step inside the local culture.

Present-day Chinese destination with tourists on a pedestrian street — Today

Ancient city being reconstructed from golden particles — Restoring

Prosperous ancient Chinese city one thousand years ago — 1,000 Years Ago

“The competition in destination marketing is not simply about which place is more beautiful. It is about who can turn its culture into an irreplaceable story.”

11/ 19

Concept film 03

One Step Across a Thousand Years

GULI / CONCEPT FILM 03 / 2025Play · Watch fullscreen

12/ 19

Visual diversity

One brief. Five visual answers.

AIGC is not a single style. The brand’s needs determine what we create.

Luxury watch with a deep-blue dial in a cinematic photorealistic style

Cinematic Realism

The same watch among ink wash, plum blossom and an inkstone

Eastern Aesthetics

Two-dimensional animated poster of the watch in midnight blue and coral red

2D Animation

Stylized three-dimensional watch in a soft pastel miniature landscape

Stylized 3D

Exploded mechanical view of the watch with cyan wireframes

Minimal Technology

13/ 19

REAL PROJECT SHOWCASE

They Chose AIGC

Public Service

The CAEXPO Mascot Makes Science Simple

Featuring Hehe, the China–ASEAN Expo mascot, this AIGC public-education animation brings healthy-living guidance into everyday life.

Project Background

Hehe, the China–ASEAN Expo mascot, stars in public-education animated shorts for government social media about healthy living and evidence-based exercise. The opening features the iconic Hibiscus Hall at the Nanning International Convention and Exhibition Center, home of CAEXPO.

AIGC Solution

AIGC animation brings the mascot IP to life, turning dry topics such as weekly workout planning and balancing cardio with strength training into an approachable story led by Hehe.

Project Highlights

Mascot IP ActivationPublic-Education AnimationGovernment Social MediaCross-Sector ContentScalable Series Production

Financial Brand

A Bank Campaign That Feels Anything but Ordinary

For Guangxi Beibu Gulf Bank’s member rewards campaign, AIGC gives financial marketing a distinctive new visual language.

Project Background

Guangxi Beibu Gulf Bank needed a promotional film for its member rewards campaign that could break away from conventional financial-marketing visuals and earn more attention on social media.

AIGC Solution

AIGC creates a surreal gift-display environment and campaign world, giving the film stronger stopping power in social feeds.

Project Highlights

Financial MarketingCampaign VisualsSocial DistributionBrand RefreshMulti-Version Adaptation

Destination Marketing

Xu Xiake Returns to Wuzhou

An AI-powered Chinese-style tourism film for China Tourism Day in Wuzhou, Guangxi, brings Xu Xiake back through time to revisit the city.

Project Background

Wuzhou’s tourism authority commissioned an AI-powered Chinese-style destination film for China Tourism Day on May 19. Told from the viewpoint of Ming-dynasty geographer and traveler Xu Xiake, it imagines his return to Wuzhou and connects the city’s landscapes, history and culture through imagery that blends past and present.

AIGC Solution

AIGC reconstructs historic Wuzhou—from its bustling arcade streets and the classical gardens of Lingnan Cultural Park to the mountain-city panorama where the Gui and Xi rivers meet. Cantonese-opera face painting, Liubao tea-house culture and other local traditions create an immersive Chinese visual narrative.

Project Highlights

Public-Sector TourismChinese-Style AI AnimationHistorical Time TravelIntangible HeritageCity IPLandmark Reconstruction

Behind every film is a real business objective and a real delivery standard.

14/ 19

MORE PROJECTS · SELECTED WORKS

They ChoseAIGC Too

Different industries. Different goals. The same drive to move beyond traditional production.

Character design, storyboards, three-dimensional production and final animation featuring a girl and her dog — SELECTED 01Character Animation

Visual applications of artificial intelligence across industry, healthcare, retail, finance, cities and education — SELECTED 02AI Across Industries

Destination project combining landscapes, an ancient town, heritage performance and digital travel experiences — SELECTED 03Travel & Cultural IP

Visual concept for braised-beef noodles from sketches and ingredients through cooking and final commercial — SELECTED 04Food & Beverage

Motion-comic project featuring urban characters, storyboards and a finished romantic animation — SELECTED 05Motion Comics

SELECTED 06Industrial Technology

SELECTED 07Pet Consumer Brands

15/ 19

Production control

Looking good is only the beginning.

Commercial production has to be more than surprising. It has to stay under control.

◉

Character Consistency

Control facial features, wardrobe, proportions and performance across shots.

◇

Product Accuracy

Calibrate structure, materials, colors, branding and key selling points.

▱

Unified Style

Use style frames and visual standards to maintain aesthetic continuity.

⌖

Shot Control

Set framing, motion, composition and pace before scaled production begins.

↺

Controlled Revisions

Separate production stages so feedback can be located, adjusted and verified.

⊞

Multi-Version Delivery

Manage landscape, portrait, language, duration and channel versions from one master.

16/ 19

On-set workflow

How an AIGC commercial video
gets made

A model is not a workflow.
We put AI models inside a professional production process.

01 · INTAKEBrief DiagnosisBrief check-in

02 · DIRECTOR'S ROOMCreative StrategyCreative direction

03Script & StoryboardScript & storyboard

04Style Frame ValidationStyle-frame test

05 · ART DEPARTMENTCharacter / Product / Environment AssetsAsset library

06Motion TestMotion test

07 · INFINITE STUDIOScaled ProductionProduction

08 · FINISHING SUITERetouching & CompositingCompositing

09Edit & SoundEdit & sound

10 · SCREENING ROOMReview & Multi-Format DeliveryReview & delivery

People make decisions at every stage. We never hand the brief straight to a model.

17/ 19

Customization process

Custom AI Video Production Process

Dedicated one-to-one service · Efficient production

01

Define the Brief

Share benchmark videos, reference our past work and outline your production needs. Together, we clarify and refine the brief before work begins.

02

Production Quote

Once the scope is confirmed, we quote based on production complexity, runtime and other project factors.

03

Pay the Deposit

Production starts after full payment or a deposit; smaller projects require payment in full. The remaining balance is settled before final delivery.

04

Begin Production

Production is divided into four stages, each reviewed with you. Approval confirms that stage and moves the project to the next.

Script→Motion→Post→Delivery

05

Final Delivery

Review a watermarked demo when production is complete. After approval and final payment, we deliver the watermark-free master.

18/ 19

Your impossible brief

What is the image you have always wanted to make—but never could?

A product that does not exist yet? A technology no camera can see? A world reality cannot reach?

Put the “impossible” in the brief.
Leave the rest to us.

Start a Creative Consultation

Give us an“impossible” brief

These requests may sound familiar.

Maybe the brief is not impossible.The production method just needs to change.

Traditional production limits

Creativity without boundaries

Welcome to a set without boundaries.

We do not sell “one-click generation.”We deliver finished films shaped by creative direction and production control.

Creative thinking

Visual consistency

Production expertise

Built to revise

Ready to deliver

Not every video needs AIGC.But some briefs are especially well suited to it.

Impossible to film

Not yet real

Hard to explain

Needs to stand out

Multiple versions

Always-on production

If the product is not off the line yet, can the film reach the future first?

The Future, Delivered Early

When products offer similar features, how can consumers feel the difference first?

Spring in Nature

Fresh Summer

Warm at Home

Minimal Future

Make the Feeling Visible

What if the most valuable view has already disappeared into history?

One Step Across a Thousand Years

One brief. Five visual answers.

They Chose AIGC

The CAEXPO Mascot Makes Science Simple

A Bank Campaign That Feels Anything but Ordinary

Xu Xiake Returns to Wuzhou

They ChoseAIGC Too

Looking good is only the beginning.

Character Consistency

Product Accuracy

Unified Style

Shot Control

Controlled Revisions

Multi-Version Delivery

How an AIGC commercial videogets made

Custom AI Video Production Process

Define the Brief

Production Quote

Pay the Deposit

Begin Production

Final Delivery

What is the image you have always wanted to make—but never could?

Give us an
“impossible” brief

We do not sell “one-click generation.”
We deliver finished films shaped by creative direction and production control.

Not every video needs AIGC.
But some briefs are especially well suited to it.

How an AIGC commercial video
gets made