Auto Show CAC Plummets!
Guli Media Professional Auto Show Customer Acquisition!

When it comes to auto show advertising, experienced veterans usually prioritize two ad placements: QQ Browser Horizontal Triple Small Images (230*152) and Qzone Horizontal Large Image (1000*560). However, many still struggle to figure out which image style drives better traffic and conversion. Today, let's break it down! Below, we demonstrate through real-world case studies on auto show ad image optimization~

Case 1 Horizontal Triple Small Images

This case involves a multi-city joint major auto show. Keeping the landing page unchanged, optimizing the creative images reduced Customer Acquisition Cost (CAC) by 50%. Let's analyze it across 3 dimensions: auto show environment, cars, and car models:

📸 Image Location: Horizontal Triple Small Images Case Display

Before Optimization ❌

Auto Show Environment: Hard to recognize the live venue environment, giving users little sense of immersion.
Cars: Only a tiny portion is exposed, making it difficult to associate with an auto show.
Car Models: Good appearance, but only half-body shots were shown, lacking a prominent image.

After Optimization

Auto Show Environment: Showcases venue decorations with a strong sense of immersion.
Cars: Image 1 and Image 3 show complete cars, clearly "informing" users it is an auto show.
Car Models: Full-body shots of models in Image 1 and Image 3 make the car model presence crystal clear.

Case 2 Horizontal Large Image

This case comes from an auto show ad in Beijing. Keeping the landing page unchanged, optimizing the image reduced CAC by 40%. Let's analyze it across 2 major dimensions: auto show environment and cars:

📸 Image Location: Horizontal Large Image Case Display

Before Optimization ❌

Auto Show Environment: Lacks environment display, leading to poor immersion and low appeal.
Cars: Displays two vehicle models completely, but the venue is a composite background with weak relevance.

After Optimization

Auto Show Environment: Lively crowds combined with abundant vehicle selections create a much stronger sense of immersion.
Cars: Multiple cars lined up on site offer extremely high auto show recognition.

💡 Core Takeaways · 3 Elements of Image Selection

NO.1 Essential Elements: Auto show environment, cars, car models (optional)

NO.2 Visual Presentation: The environment must be lively (crowded with plenty of cars), cars must be shown fully, and car models should be full-body shots (optional)

"Now you know what went wrong with your own designs! Make sure to bookmark the practical tips below~"

🔥 Auto Show Ad Creative Playbook

I. Image Design Techniques

1. Horizontal Triple Small Images (230*152)

Each image should perfectly present "Car + Car Model," making sure key elements are displayed completely without awkward cuts.

2. Horizontal Large Image (1000*560)

① Single Image Display (Emphasize Lively Atmosphere):
Text can be placed in the center or at the bottom of the image (without blocking the subject). Standard copywriting elements: Auto Show Name + Date + Location + Free Tickets (design-wise, highlight the auto show name and the word FREE).
Recommended Combinations: Show Environment + Cars / Show Environment + Cars + Car Models

② Collage Display (Combine All 3 Elements):
Use a multi-image collage where each frame serves a purpose—displaying the venue environment, cars, and models respectively, with text positioned on top or bottom.

II. Copywriting Formulas

The golden rule for auto show traffic-driving copy: Host City + Free Tickets. Feel free to add specific venues and dates to increase regional relevance.

Direct Pain Point Type: Directly and prominently emphasize free ticket claims.
Highlight Showcase Type: Focus heavily on show highlights (e.g., wide variety of vehicle models, huge on-site discounts, comprehensive brand presence).