The business of the three major operators - online sale and application of number cards
#Promotion case ·2021-08-03 08:21:25
New promotion cases of Kala accounts from the three major operators
Centering on the promotion demands of China Mobile, China Unicom and China's electrical signal card products, a digital marketing promotion chain from user contact to business conversion is constructed through a combination of multiple channels such as detail page acceptance, content marketing and short video promotion.
Project Overview
Build a multi-platform user reach and conversion system around the operation of business name card products
Service recipients
The promotion scenarios of business card services of operators such as China Mobile, China Unicom and China Telecom.
Promotion goals
Expand the product reach through online digital marketing channels, enhance the attention of target users to the card products and package benefits, and meet user demands through landing pages and content platforms.
Core competence
By integrating platform traffic, content marketing and user acquisition pages, a new multi-channel collaborative promotion model for Haokala is established.
Project Background
Shift from a single promotion channel to multi-platform collaborative marketing
In the mobile Internet marketing environment, the user acquisition of business card products not only relies on traditional offline business halls and natural traffic, but also needs to reach potential users through online content, information flow and short videos and other channels.
Guli Media, focusing on the promotion scenarios of business name cards, designs multi-channel marketing reach methods based on the user behaviors and content consumption habits of different platforms. It also forms a multi-entry user reception system through detail pages, content platforms and short video platforms to help the promotion content reach potential users more effectively.
Core promotion strategy
Build a promotion chain centered on user reach, content seeding and conversion acceptance
Precise user reach
Based on the characteristics of the target users of the number card products, combined with the user attributes and content consumption scenarios of different platforms, select appropriate promotion channels for precise reach.
Content marketing promotion
Centering on user concerns such as package benefits, data traffic demands, and communication scenarios, design marketing content suitable for the dissemination characteristics of different platforms to enhance users' understanding and attention to product information.
Multi-platform collaboration
By integrating different marketing entry points such as detail pages, Toutiao, and Douyin, a multi-platform and multi-touchpoint promotion matrix is formed to expand the online exposure and user coverage of the number card products.
Transformation path succession
By using promotional content and detail pages to connect with users, the path from content contact to product understanding is shortened, enhancing the integrity of the overall marketing chain.
Multi-platform promotion matrix
Undertake different roles in user reach and content dissemination through various platforms
Hao Kala's new marketing chain
From traffic reach to user conversion, a complete digital marketing path is formed
User reach
Reach potential users through channels such as information flow, content and short videos
Attractive content
Enhance the product's attention by focusing on packages, data traffic and user demands
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The product detail page helps users further understand their needs
Business transformation
Guide users to the subsequent business processing or consultation stages
Promotion strategies for the three major platforms
Based on the characteristics of different platforms, build differentiated content delivery methods
Details Page
Concentrate on displaying the product information of the number card, package benefits and related content, and provide a unified product information reception page for users from different channels, helping users quickly understand the product features and business information.
Toutiao
In combination with the platform's content distribution mechanism, content dissemination is carried out around the traffic, packages and communication needs that users care about. Through information flow content, potential target users are reached, and users are guided to the subsequent product acceptance stage.
Douyin
By leveraging the high reach feature of short video content, the visual expression of the number card product and user attention can be enhanced through product selling points, package benefits, and user usage scenarios, etc., to expand the user base of young users and mobile Internet users.
Case summary
In the operation of the new promotion project of the business name Kala, Guli Media, centering on the needs of user acquisition and product conversion, combined different online channels and built a complete digital marketing promotion chain through content reach, platform distribution, and detail acceptance.
Compared with single-channel promotion, multi-platform collaboration can achieve differentiated reach based on the content consumption habits and usage scenarios of different users, and form a marketing closed loop through a unified product acceptance page, providing a more systematic marketing idea for the online promotion of business card operations.
Want to improve the efficiency of your enterprise's online customer acquisition?
Guli Media offers comprehensive marketing promotion, information flow advertising, content marketing and lead acquisition solutions, and formulates suitable promotion strategies based on the actual business needs of enterprises.
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