SMS Signature Review Standards
SMS Signature Review Standards
Last updated: April 20, 2026, 14:20:31
Signature Types and Content Requirements
You must select a signature type when creating a signature. The content submitted under each type must meet the corresponding requirements below.
| Signature Type | Signature Content | Requirements and Application Guidance |
|---|---|---|
| Company (recommended) | Full legal company name | Must exactly match the name on the company's business license. |
| Company abbreviation |
The complete abbreviation must appear as one continuous string within the full name on the business license, and it must not duplicate or be confused with another company. Including a geographic identifier is recommended.
For example, the recommended abbreviation for “Beijing ABC Technology Co., Ltd.” is “Beijing ABC Technology,” rather than “ABC Technology.” |
|
| Government body, public institution or other organization (recommended) | Organization name | Must exactly match the name on the organization's registration certificate or license. |
| Organization abbreviation | The complete abbreviation must appear as one continuous string within the licensed full name and must not duplicate or be confused with another organization. Including a geographic identifier is recommended. | |
| Trademark | Trademark name |
The trademark must be registered with the China Trademark Office.
⚠ Important
|
⚠ Important
- Supported signature types have changed. Prioritize “Company” or “Government body, public institution or other organization” to improve the success rate of carriers' real-name registration.
- A signature must be authentic, clear and capable of uniquely identifying its company, organization or institution. It must not be confused with another entity or business; generic signatures are not supported.
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