service case

Success story

首页 Success story Promotion case

Pregnancy & Baby Expo Case Study | Feed Advertising Drives Attendance of Over 7,000 Families | Guli Media

#Promotion case ·2026-04-30 13:02:42

CUSTOMER CASE · IN-FEED PRECISION ACQUISITION

Omnichannel In-Feed Empowerment
Igniting the 20th Guangxi Maternal & Baby Expo

Hyproca 1897 × Guangxi Maggie 20th Pregnancy Expo
Full Campaign Promotion by Guli Media In-Feed Operations Team

Surpassed 7,000 Attending Families

Key Achievements

Over 100K

Event Impressions & Engagement

Precision

Maternal & Baby Audience Reach

High Conversion

Online Registration & Lead Locking

Client Pain Points & Challenges

As a premier flagship event in Guangxi's maternal and child industry, the 20th Expo needed to rapidly connect with a massive volume of highly targeted families within a tight timeframe, driving online registrations and offline event attendance.

● Precise Audience Targeting: Demographics concentrated strictly around pregnant women, new parents, and young family shoppers.

● High Conversion Demands: Beyond top-of-funnel exposure, the campaign required measurable sign-ups, appointments, and physical turnouts.

● Short Promotional Window: Needed to rapidly generate local buzz and ignite high-volume event awareness citywide.

Guli Media In-Feed Marketing Solution

01 Scenario-Based Short Video Content Creation

Crafted video ad creatives tailored to authentic consumer pain points, featuring a high-perceived-value hook—"$1.50 Registration to Claim a Check-In Gift"—to lower entry barriers and maximize user action intent.

Highlighted key event attractions such as expert consultations, labor pain simulators, brand showcase booths, and exclusive mother-baby perks to convey clear value ahead of time.

02 Precision Local In-Feed Media Buying

Deployed hyper-targeted ad distribution leveraging geo-location, interest clusters, and consumer purchasing behaviors, focusing on:

Pregnant Women New Parents Maternal & Child Consumers

Utilized video content seeding, interactive widgets, and optimized landing pages to complete a seamless conversion loop: "View Content → Trigger Interest → Register Online → Attend Event."

Project Impact & Deliverables

Through continuous optimization of ad creatives, audience segments, and bidding strategies by Guli Media's ad operations team, the campaign achieved:

Over 100,000 interactions during the promotional window, generating remarkable offline foot traffic.
An efficient online registration pipeline that pre-captured a large pool of high-intent leads.
Sustained peak engagement across gift redemption counters, interactive zones, and brand exhibition booths throughout the show.

Seamlessly Converting Online Traffic into Offline Footfall

Guli Media Advantage

Precision Audience Profiling
Deep expertise in trade shows and maternal-child sectors ensures highly accurate targeting while eliminating ad spend waste.

High-Conversion Content Engine
End-to-end creative support—from strategy and scriptwriting to post-production optimization—designed specifically to maximize conversions.

Data-Driven Campaign Management
Real-time tracking and dynamic strategy adjustments to consistently exceed client performance KPIs.

Guli Media

Digital Marketing · AI Solutions · Exhibition Traffic Acquisition

Empowering Brands with Omnichannel Exposure & Precision Customer Acquisition