Maternal and Baby Expo Acquisition Case

#Marketing Cases ·2026-04-30

CUSTOMER CASE · IN-FEED PRECISION ACQUISITION

Omnichannel In-Feed Empowerment
Igniting the 20th Guangxi Maternal & Baby Expo

Hyproca 1897 × Guangxi Maggie 20th Pregnancy Expo
Full Campaign Promotion by Guli Media In-Feed Operations Team

Surpassed 7,000 Attending Families

Key Achievements

Over 100K

Event Impressions & Engagement

Precision

Maternal & Baby Audience Reach

High Conversion

Online Registration & Lead Capture

Client Pain Points & Challenges

As a premier flagship event in Guangxi's maternal and child industry, the 20th Expo needed to rapidly connect with a massive volume of highly targeted families within a tight timeframe, driving online registrations and offline event attendance.

● Precise Audience Targeting: Demographics concentrated strictly around pregnant women, new parents, and young family shoppers.

● High Conversion Demands: Beyond top-of-funnel exposure, the campaign required measurable sign-ups, appointments, and physical turnouts.

● Short Promotional Window: Needed to rapidly generate local buzz and ignite high-volume event awareness citywide.

Guli Media In-Feed Marketing Solution

01 Scenario-Based Short Video Content Creation

Created short-video ads around real audience needs, led by a high-value offer—“Register for RMB 9.90 and Claim a Check-In Gift”—to lower the barrier to participation and encourage immediate action.

Highlighted key event attractions such as expert consultations, labor pain simulators, brand showcase booths, and exclusive mother-baby perks to convey clear value ahead of time.

02 Precision Local In-Feed Media Buying

Deployed hyper-targeted ad distribution leveraging geo-location, interest clusters, and consumer purchasing behaviors, focusing on:

Pregnant Women New Parents Maternal & Child Consumers

Utilized video content seeding, interactive widgets, and optimized landing pages to complete a seamless conversion loop: "View Content → Trigger Interest → Register Online → Attend Event."

Project Impact & Deliverables

Through continuous optimization of ad creatives, audience segments, and bidding strategies by Guli Media's ad operations team, the campaign achieved:

More than 100,000 people engaged with the campaign during the promotional window, helping generate strong offline attendance.
An efficient online registration pipeline that pre-captured a large pool of high-intent leads.
Sustained peak engagement across gift redemption counters, interactive zones, and brand exhibition booths throughout the show.

Seamlessly Converting Online Traffic into Offline Footfall

Guli Media Advantage

Precision Audience Profiling
Deep expertise in trade shows and maternal-child sectors ensures highly accurate targeting while eliminating ad spend waste.

High-Conversion Content Engine
End-to-end creative support—from strategy and scriptwriting to post-production optimization—designed specifically to maximize conversions.

Data-Driven Campaign Management
Real-time tracking and dynamic strategy adjustments to consistently exceed client performance KPIs.

Guli Media

Digital Marketing · AI Solutions · Exhibition Traffic Acquisition

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