Douyin Life Service Industry Leadership Award

Guli Media receives Douyin Life Service's Industry Leadership Award

In August 2026, at a Douyin Life Service event for the local-services and parent-child education sectors, Guli Media received the Industry Leadership Award for its sustained focus and digital-marketing work across both fields.

The honor recognizes Guli Media's sector expertise, marketing practice and client-service capabilities. It also reflects the value that specialist service providers bring to the digital operations of local businesses.

For Guli Media, the award is both recognition and a greater responsibility.

Focusing on the Industry and Real Business Conditions

The event focused on local services and parent-child education, bringing together industry specialists and business practitioners to discuss digital marketing, audience growth and commercial conversion.

From traffic acquisition and content operations to customer conversion, more businesses are reconsidering one central question:

Industry practitioners discuss digital business operations at the event

From “Traffic Services” to Business Growth

As local consumption moves online, short video, livestreaming, search, group-buying offers and other digital channels continue to change how consumers discover information and make decisions.

In geographically focused, experience-led sectors such as local services and parent-child education, customers often move through a complete journey: discovering content, developing interest, searching and enquiring, visiting a location and finally making a purchase.

Marketing is therefore moving beyond impressions and clicks to focus more directly on qualified acquisition, commercial conversion and sustainable operations.

Digital content has become an important entry point connecting businesses and customers

The event shares industry marketing trends and methods for digital operations

Building New Growth in Parent-Child Education

Customer acquisition in parent-child education has changed in recent years. Short video, livestreaming and local lifestyle platforms are becoming important points of entry for brands seeking to reach parents.

Education providers now face a challenge beyond simply obtaining traffic: they must reach the right customers, earn parents' trust, improve enquiry conversion and ultimately turn online attention into location visits and long-term relationships.

Guli Media continues to follow this trend and apply its digital-marketing experience to local services and parent-child education, providing solutions grounded in the realities of each business.

Recognition—and Responsibility

For Guli Media, receiving Douyin Life Service's Industry Leadership Award is more than an honor. It represents recognition from the wider industry ecosystem for the capabilities of a professional service partner.

Recognition reflects the past; growth belongs to the future.

Guli Media will continue exploring priority sectors such as local services and parent-child education while strengthening its integrated capabilities across strategy, content, media activation, operations and conversion.