Pet Expo Omnichannel Marketing Case Study
Omnichannel Growth for the 3rd Yuechong • Guangxi
(Nanning) Pet Expo 2026 Douyin Deals + Livestream Acquisition
One-way brand exposure is no longer enough to persuade today's pet owners. The 3rd Yuechong • Guangxi (Nanning) Pet Expo 2026 adopted a closed-loop model combining short-video discovery, Douyin Local Services deals and an on-site creator livestream matrix. Refreshed visual assets and content strategy turned online attention into measurable ticket demand and event footfall.
Strategy Upgrade Douyin Local Services & In-Feed Optimization
For Nanning and its surrounding catchment area, Guli Media rebuilt the visual system for in-feed ads and Douyin deal POI pages to solve a central challenge: strong traffic but weak conversion.
In-feed advertising + livestream recommendations + Douyin Local Services deals
- Convoluted Path: Relying solely on static graphic posters to direct users to third-party platforms led to drop-off rates as high as 40%.
- Lack of Real-Time Interaction: Static pet images failed to convey the thrill and fun of live championship cat judging or dog frisbee competitions.
- No Retention Hooks: Without limited-time or limited-quantity price incentives, users easily forgot the ads without taking instant action.
- Instant Conversion via Douyin Deals: Local offers such as “RMB 0.10 Early-Bird Tickets” and “RMB 9.90 Pet Gift Bags” used low-friction purchase triggers to secure high-intent visitors efficiently.
- KOL Video Seeding: Partnered with local pet and lifestyle influencers to tag the expo POI location in short videos, showcasing "Past Highlights + Upcoming Features" to spark citywide buzz.
- On-Site Live Broadcasting Matrix: Pre-event streams revealed "Free Premium Food Strategies" to build pre-orders, while multi-account live walk-throughs during the show impelled nearby users to drive over immediately.
Group Buying Keys: Low-cost early bird ticket anchors, high-value discount vouchers (e.g., on-site savings), and exclusive pet gift bags.
Live Stream Secrets: Pre-show giveaways (e.g., smart cat litter boxes) for user retention, combined with real-time on-site streams to build citywide event hype.
🔥 2026 Nanning Pet Expo · Douyin Marketing Playbook
1. Douyin Deal + Livestream Scripts
1. Video & Livestream Deal Callout
“Nanning pet parents, tap the location link now. Early-bird tickets to the 3rd Guangxi Pet Expo start at RMB 0.10. Enjoy championship cat shows, a pet market and 1,000 complimentary samples of imported cat food. Reserve your ticket and bring your pet this weekend.”
2. Live On-Site Walk-Through Script
“We're live from the Nanning Pet Expo. Behind us is the premium cat showcase, featuring show-quality Ragdolls and Maine Coons. Purchase the deal below to collect your welcome gift on site. There are only two days left.”
2. Promotional Funnel Milestone Control
Multi-dimensional synergy building a seamless online-to-offline traffic pyramid:
- Traffic Warm-up Phase: Launch the Douyin POI one month in advance, using local pet creators to publish previews, past-event highlights and early-bird ticket offers.
- Live Stream Surge Phase: Run continuous 24/7 official streams starting 3 days before and throughout the expo. Combine with local stream pushes to cover pet owners within a 5-10 km radius.
- On-Site Sharing Phase: Set up multiple “Check in on Douyin for Rewards” points, encouraging visitors to publish user-generated videos tagged with the venue POI.
📅 Expo Event Dashboard:
Event Dates: May 29–31, 2026
Venue Location: Nanning International Convention and Exhibition Center, Guangxi
Online Portal: Open Douyin and search “Nanning Pet Expo” to purchase the promotional ticket deal
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